Say Yes to Wearing it Twice! By Fashinfidelity

Say Yes to Wearing it Twice! By Fashinfidelity

Fashion Revolution Week is here! ​
April 23-29, 2018

The countdown to the most important week in my calendar is on!  We are four days away until #FashRev week kicks off this year.  Not that you need to wait to take action on your clothing habits or influencing others.  But it's a great time of the year to talk about #change with your family members, friends and workmates.

Fashion Revolution Day Aus and NZ describes why a revolution is needed perfectly:

On 24 April 2013, 1138 people were killed and over 2500 people were injured when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh. Years on, the catastrophes in our fashion supply chain continue.  (On 9th October 2013 a fire in Dhaka killed at least nine.)  Fashion Revolution says enough is enough.

Please mark 23
29 April 2018 in your diaries now.  This is Fashion Revolution Week when industry leaders, factory workers, producers, campaigners, academics, press, consumers, cotton farmers everyone we can think of  will come together to commemorate the fifth anniversary of the collapse, remember the victims of Rana Plaza and change our fashion future.

Fashion Revolution is an opportunity to celebrate fashion as a positive influence, raise awareness of the fashion industry's most pressing issues and show that change is possible.  It will rally the high street, the high end, the innovators, the media, the public, the activists, the makers, the wearers – and everyone in between.

2018 marks our fifth year and this year we will continue to ask, Who Made My Clothes?  We want everybody to show their support for better connections and transparency across the fashion supply chain.
Fashion Revolution Week Who Made My Clothes
Najah's Call to Action
This year, I'm supporting #FashRev by showcasing how I love, love, love my clothes to death.  That I'm not afraid to be photographed in them more than once.  That I will be wearing them until they give in.  Why?  Because they look good on me, yo!
Vivienne Westwood Sustainable Fashion Quote
Other Things You Can Do
If you're a newbie to this, please do the following:
  1. Go to and read up on why this movement is important.  Fashion Revolution is only five years old and is already the world’s largest fashion activism movement.
  2. Take action for YOU.  Take the #haulternative challenge, ​which I'm supporting with #SayYesToWearingItTwice! 
  3. Take action FOR YOUR FAVOURITE BRANDS.  Send an email, or tweet to your favourite brand, and ask them this:  I'm [your name] and I want to thank the people who made my [dress / jeans / top]  – dear {insert favourite brand here], #whomademyclothes? Signed, [your name], [your email], [your country].
  4. Get involved in events near you, and if possible, donate. 
Of course, if you're in Australia or New Zealand, follow Fashion Revolution Day Aus and NZ on Facebook and Instagram to check out your local happenings.

Najah Onn of Fashionfidelity

Najah Onn

Najah is an environmental engineer and seasoned problem-solver who is passionate about transparency in the apparel industry supply chain.  She writes about #FashionEducation, #wardrobetruths and being a #ConscientiousFashionista on her blog,

You can shop our designers with the Material Sustainability value here, and the People value here


Write a comment

Comments are moderated